Smart brands use social media and they use it in a way that authentically contributes to their brand’s voice and its industry’s dialogue. Facebook has long been a favorite tool that marketers use to reach out to customers – but the popular platform’s already crowded. Your social media presence must have the edge to gain, not only page Like’s, but also consistent customer Facebook feed airtime. The key to achieving this is content. Your content must answer interests, feed needs, or resolve issues consistently to hold its coveted spot in consumers’ Facebook feeds.
You may feel your brand’s social media content has earned the spotlight, but unfortunately, Facebook may not feel the same way. The network giant uses its own unique Edgerank system to distill the content that’s must-know from the content that’s so-so. Find out your brand page’s Edgerank score and examine the infographic below to determine how you earned your grade. Once you know how you score and why, you can take measures to ensure that you craft your business’ future social media content strategies to fit the Facebook bill.