The average Facebook user spends more than a quarter of his or her time on the site scrolling through the News Feed. For users, that means a lot of baby pictures and stale memes. For brands, it represents an opportunity.
See, Facebook brand pages don’t attract consumers — far from it. Virtually every fan of a brand, such as Coke, will never return to its page after an initial Like (if they even visited at all). So where’s the best place to reach that consumer?
You guessed it: News Feed. Brands are finally embracing social marketing in effective ways, but there’s still a lot to learn about the strategies of the medium and the algorithms that keep it running.
That’s where EdgeRank comes in. Whether you’re a brand or an average user, it’s helpful to understand what shows up in your News Feed and why.
Check out the infographic below, courtesy of Post Rocket, to educate yourself on EdgeRank.
For a presentation, I gathered some Facebook EdgeRank infographics and thought I should post them here as well.
Looking at this first moontoast.com infographic, I find their tiering of the fanbase interesting.
How difficult is it to segment and target fans who have actually purchased from you?
If you have Facebook Connect on your e-commerce site, that shouldn’t be much of a problem on the actual site, but is there a way to target them on Facebook. Maybe FanGager has such a function?
PostRocket is a nifty little service, kind of like Buffer but for Facebook with better image handling.
But the big question these days is how much third-party Facebook publishing apps are affected negatively by EdgeRank versus good old-fashioned manual postings?
Anyway, interesting with this infographic are that 96% of fans never visit the brand site twice.
We knew that the action took place on user’s walls and this seems to hold very true still.
If I were Batman, I would definitely spend more time keeping an eye on Bane.
In this infographic by topolilly.com, it’s interesting to discuss why Facebook treats video content with so little love.
After all, video content seems to be booming everywhere else.
Or is it simply because we don’t go to Facebook for video or that the interface just isn’t the right place for it?
Or do we just don’t like to share video on Facebook as much?
Interesting also that they say “links only if necessary”… well, 9 times out of 10, I’m more interested in driving traffic to a site that I can derive value from, rather than building engagement for Facebook, the company.
I’d rather have fewer people liking, commenting and sharing an URL that I actually control, than having them interact with “Facebook-only” content.