Algorithm Changes April 2016: News Feed to Highlight Links You’re Actually Interested In

Facebook instant articles

Yet another update to the News Feed that’ll change the prioritization of what you see at the top of your News Feed.

Interacting with a post (liking, commenting, or sharing) is a good indicator for what users are interested in; however, it is not the only way of gauging interest.

Users are less likely to interact with a sad news-related post or a serious current event, but that does not mean they do not want these stories in their News Feeds.

Facebook will now measure the potential interest in a post based on the following criteria: user interest in the creator, post performance among other users, past content performance of the creator, type of post the user prefers, and how recent the post is.

When you click on a post or link, Facebook will measure how much time you spend on post, even if you don’t like, comment, or share.

This will help Facebook in its algorithm when predicting and prioritizing which posts you are most interested in.

Algorithm Changes April 2016: Facebook to Fight Clickbait Links


Facebook has been known to be filled with clickbait links to articles and websites, but thanks to Facebook’s intent to improve the type of content being shared on its platform, this may slowly come to an end.

There are sites out there who only care about clicks on their links, even if it the user leaves the page immediately after clicking the link.

Now, Facebook will measure how much time you spend on a shared link, whether it’s an Instant Article or on another site.

This should begin to filter out clickbait links that don’t actually provide useful content.

In addition, Facebook is also looking to penalize Pages that post too often.

This will be useful for marketers when creating their Facebook posting strategies.