Algorithm Changes August 2016: News Feed to Show Fewer Clickbait Headlines


Facebook receives thousands of complaints everyday regarding “clickbait” links and headlines.

Previous changes in the News Feed algorithm have attempted to reduce the number of clickbait posts that appear on users’ News Feeds.

This newest update allows Facebook to recognize and classify clickbait-like headlines, much like a spam filter in email.

This system update will also help Facebook identify Pages and accounts that regularly post clickbait links and headlines, reducing their rankings in the News Feed.

Algorithm Changes August 2016: News Feed to Predict & Highlight Informative Posts

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This latest update is a small change to the algorithm after Facebook surveyed many users. Based on this survey, Facebook will now predict which posts a user may find “informative” and prioritize said posts in the user’s News Feed.

“Informative” could relate to a variety of posts based on the user’s likes and engagement with other posts, in addition to the results found in this recent survey.

For one user, this could mean more posts that are news-related or that feature recipes.

For others, it could be news about a favorite celebrity or a movie review.

Facebook does not anticipate much change in post distribution from Pages, though some could see slight increases or decreases in referral traffic.