It has been one year since Facebook introduced Reactions for increased user engagement, and over the past year Facebook has learned that any Reaction left on a post is a strong indicator that the user was more interested in that post than any other “liked” posts. Currently, any Reaction is weighed the same as a Like; however, Facebook is revamping the News Feed to weigh Reactions more than Likes. If a user selects a Reaction on a post, even an “Angry” Reaction, Facebook will begin showing similar stories in the News Feed. If you wish to see less posts of a certain variety, then it’s best to do nothing; don’t Like or React to that post. For marketers, you’ll want to create posts that elicit a Reaction over a Like.
In the effort to duplicate Snapchat’s success, Facebook has now brought Stories to the main Facebook app. With this latest app update, users will now see circular icons with their friends’ profile pictures at the top of the News Feed. These icons represent recent “stories” that friends have published, which may contain images, video, drawings, and special camera effects. After 24 hours, these stories will disappear and be replaced with new ones. With Facebook Stories, users can become more visual in how they choose to share their activities and personality with their friends. The inclusion of Stories essentially creates a second News Feed within the app.