Let’s face it, when it comes to Facebook pages, we all want likes. There are a number of reasons we want them, such as the validation that people are interested in what we are talking about, the ability to have that number help our brand or page look more popular, but most importantly, because we want as many people as possible to see our updates.
However, 9 times out of 10, when I am reviewing a potential client’s Facebook fanpage, I see something that many never consider; the lack of people actually seeing the page’s updates at all. Having 100,000 likes is great, but if your only showing updates to 1,000 people, then it is the same as having only 1,000 likes.
This is in large part due to the way Facebook’s algorithm ‘Edgerank‘ works, which incorporates how often people visit your page, along with their overall interaction with your updates, and lastly the age of your updates.
We recently published a post on 8 Ways to Improve Your Facebook Edgerank, Engagement, and Success, but below is an informative Infographic by the guys a Post Planner, which details many types of status updates you can use to improve your Edgerank.