Facebook has been known to be filled with clickbait links to articles and websites, but thanks to Facebook’s intent to improve the type of content being shared on its platform, this may slowly come to an end.
There are sites out there who only care about clicks on their links, even if it the user leaves the page immediately after clicking the link.
Now, Facebook will measure how much time you spend on a shared link, whether it’s an Instant Article or on another site.
This should begin to filter out clickbait links that don’t actually provide useful content.
In addition, Facebook is also looking to penalize Pages that post too often.
This will be useful for marketers when creating their Facebook posting strategies.