This latest update is a small change to the algorithm after Facebook surveyed many users. Based on this survey, Facebook will now predict which posts a user may find “informative” and prioritize said posts in the user’s News Feed.
“Informative” could relate to a variety of posts based on the user’s likes and engagement with other posts, in addition to the results found in this recent survey.
For one user, this could mean more posts that are news-related or that feature recipes.
For others, it could be news about a favorite celebrity or a movie review.
Facebook does not anticipate much change in post distribution from Pages, though some could see slight increases or decreases in referral traffic.