Algorithm Changes February 2016: High Ranking Posts and Engagement Probability

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This update proves that Facebook is continually listening to its users and attempting to improve the user experience by prioritizing and improving News Feed.

With this latest update, Facebook will gauge the likelihood that users will highly rate a post or the probability that users will interact with a post by liking, commenting, or sharing.

These posts will then be placed at the top of the user’s News Feed.

These two criteria were discovered after Facebook conducted an extensive survey in which users indicated what they prefer to see at the top of their News Feeds.

The update should have little impact on Pages; however, some Pages may notice a slight increase in referral traffic while other Pages may experience a decrease in referral traffic.

How this update affects the majority of Pages in the long run will be better measured over time.

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