Algorithm Changes January 2016: Organic Audience Optimization

audience optimization for engagement on Facebook

Historically, publishers on Facebook struggled to organically reach their target audience, mostly due to Facebook’s algorithm.

Known as the Audience Optimization tool, this new update allows publishers to set preferences to target a specific audience based on interests, demographics, and geographic location.

Using this new tool, publishers and marketers on Facebook can organically reach their intended audience and then see how well their posts perform.

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