Facebook has been paying attention to how much longer users watch live streaming videos in their News Feeds, and it turns out live videos are viewed 3x longer than a previously recorded and uploaded video.
Based on this information, Facebook will begin prioritizing live video in users’ News Feeds.
Facebook previously prioritized stories that it deemed “best,” not necessarily the most current.
This live video update changes that.
This update helps Facebook keep up with Twitter’s real-time posts, including Periscope videos.