Facebook has been quietly and slowly testing a new feature known as “Explore Feed,” one that will help users discover content outside of the friends and Pages they already follow. This feature is being slowly rolled out, so it may not yet be available for all users, but it’s coming. The “Explore Feed” can be found in the menu navigation (which includes Weather, Sports, Find Wi-Fi, and more). Facebook intends to keep users on site or in the app when looking for content, instead of turning to Google or other apps. Content found in “Explore Feed” is similar to the content from your friends and followed Pages. This feature is still considered a test, but its placement in the menu suggests a broader rollout in the near future.
Facebook is now after spammers, those who publish multiple posts a day, often sharing sketchy links to clickbaity-type sites. While Facebook won’t suspend an account for sharing 50+ false or clickbaity news articles in a day, it will begin demoting these posts so that this type of content becomes buried in a user’s News Feed. Facebook defines these spammy links as ones that “tend to include low quality content such as clickbait, sensationalism, and misinformation.” As for Pages, only those who rely on these spammers for traffic will see a drop in visibility and engagement.
In a new update rolling out over the next few months, Facebook has announced that it will bury links to low-quality sites that come from posts or even Facebook ads. Facebook defines a low-quality site as one “containing little substantive content, and that is covered in disruptive, shocking or malicious ads.” It’s possible that high-quality sites may benefit from this update with a potential increase in referral traffic. This update stems from user complaints that content in the News Feed often points them to spammy or misleading sites.
With this new test, some users will be able to subscribe to Topics they may be interested in. In the News Feed, users may see a carousel of topics they can subscribe to. By subscribing to a Topic, the user will be exposed to more Pages and posts than those they ordinarily follow and interact with. Facebook intends to gauge whether this update helps users engage with posts they are interested in while also being exposed to new ideas counter to their own beliefs, interests, or politics. Should the test prove to confuse or annoy users, however, it’s very possible this update never reaches all Facebook users.
Yet another update to the News Feed that’ll change the prioritization of what you see at the top of your News Feed.
Interacting with a post (liking, commenting, or sharing) is a good indicator for what users are interested in; however, it is not the only way of gauging interest.
Users are less likely to interact with a sad news-related post or a serious current event, but that does not mean they do not want these stories in their News Feeds.
Facebook will now measure the potential interest in a post based on the following criteria: user interest in the creator, post performance among other users, past content performance of the creator, type of post the user prefers, and how recent the post is.
When you click on a post or link, Facebook will measure how much time you spend on post, even if you don’t like, comment, or share.
This will help Facebook in its algorithm when predicting and prioritizing which posts you are most interested in.
Let’s face it, when it comes to Facebook pages, we all want likes. There are a number of reasons we want them, such as the validation that people are interested in what we are talking about, the ability to have that number help our brand or page look more popular, but most importantly, because we want as many people as possible to see our updates.
However, 9 times out of 10, when I am reviewing a potential client’s Facebook fanpage, I see something that many never consider; the lack of people actually seeing the page’s updates at all. Having 100,000 likes is great, but if your only showing updates to 1,000 people, then it is the same as having only 1,000 likes.
This is in large part due to the way Facebook’s algorithm ‘Edgerank‘ works, which incorporates how often people visit your page, along with their overall interaction with your updates, and lastly the age of your updates.
We recently published a post on 8 Ways to Improve Your Facebook Edgerank, Engagement, and Success, but below is an informative Infographic by the guys a Post Planner, which details many types of status updates you can use to improve your Edgerank.
Smart brands use social media and they use it in a way that authentically contributes to their brand’s voice and its industry’s dialogue. Facebook has long been a favorite tool that marketers use to reach out to customers – but the popular platform’s already crowded. Your social media presence must have the edge to gain, not only page Like’s, but also consistent customer Facebook feed airtime. The key to achieving this is content. Your content must answer interests, feed needs, or resolve issues consistently to hold its coveted spot in consumers’ Facebook feeds.
You may feel your brand’s social media content has earned the spotlight, but unfortunately, Facebook may not feel the same way. The network giant uses its own unique Edgerank system to distill the content that’s must-know from the content that’s so-so. Find out your brand page’s Edgerank score and examine the infographic below to determine how you earned your grade. Once you know how you score and why, you can take measures to ensure that you craft your business’ future social media content strategies to fit the Facebook bill.