New “Explore Feed” Added to Menu Navigation

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Facebook has been quietly and slowly testing a new feature known as “Explore Feed,” one that will help users discover content outside of the friends and Pages they already follow. This feature is being slowly rolled out, so it may not yet be available for all users, but it’s coming. The “Explore Feed” can be found in the menu navigation (which includes Weather, Sports, Find Wi-Fi, and more). Facebook intends to keep users on site or in the app when looking for content, instead of turning to Google or other apps. Content found in “Explore Feed” is similar to the content from your friends and followed Pages. This feature is still considered a test, but its placement in the menu suggests a broader rollout in the near future.

 

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