News Feed to Weigh “Reactions” More Than “Likes”

It has been one year since Facebook introduced Reactions for increased user engagement, and over the past year Facebook has learned that any Reaction left on a post is a strong indicator that the user was more interested in that post than any other “liked” posts. Currently, any Reaction is weighed the same as a Like; however, Facebook is revamping the News Feed to weigh Reactions more than Likes. If a user selects a Reaction on a post, even an “Angry” Reaction, Facebook will begin showing similar stories in the News Feed. If you wish to see less posts of a certain variety, then it’s best to do nothing; don’t Like or React to that post. For marketers, you’ll want to create posts that elicit a Reaction over a Like.

Leave a Reply

Your email address will not be published. Required fields are marked *