Algorithm Changes August 2016: News Feed to Show Fewer Clickbait Headlines

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Facebook receives thousands of complaints everyday regarding “clickbait” links and headlines.

Previous changes in the News Feed algorithm have attempted to reduce the number of clickbait posts that appear on users’ News Feeds.

This newest update allows Facebook to recognize and classify clickbait-like headlines, much like a spam filter in email.

This system update will also help Facebook identify Pages and accounts that regularly post clickbait links and headlines, reducing their rankings in the News Feed.